Dhruv Rathee’s New Big Thing: What is ‘AI Fiesta’ and Why is Everyone Talking?
You know Dhruv Rathee, right? The famous YouTuber who makes all those explainer videos? Well, he is not just making videos anymore. He has now started his own company ! And it’s creating a huge buzz.
The name of this new startup is ‘AI Fiesta‘. Think of it like a big, fun party for Artificial Intelligence, and everyone is invited!
So, what exactly is Dhruv Rathee’s new platform ‘ai fiesta’?
In simple words, it’s a one-stop-shop for all the best AI tools in the world. Normally, if you want to use powerful AI like ChatGPT Plus or Claude, you have to take separate subscriptions for each. And that becomes very expensive.
But with Dhruv Rathee’s new platform ‘ai fiesta’, you pay just one small fee and get access to SIX top AIs together. It’s like getting a combo meal at a food court instead of buying each dish from a different, costly restaurant!
And the best part? The price is made for India. You can pay easily with UPI—no need for an international credit card. For less than ₹1000 a month, you get the power of multiple AIs. This is a game-changer for students, designers, coders, and other professionals.
The launch was a massive hit. Can you believe Dhruv Rathee’s new platform ‘ai fiesta’ made over $3 million in just 36 hours? This shows how much people were waiting for an affordable and easy AI solution.
It’s not just a tech product; it’s a smart move to make advanced technology available to every Indian. So, if you’ve been curious about AI but found it too complicated or costly, Dhruv Rathee’s new platform ‘ai fiesta’ might be the perfect place for you to start
What Is AI Fiesta ?
Positioned as “India’s first global AI subscription platform,” AI Fiesta aggregates six premium AI models—including ChatGPT, Claude, Gemini, and Perplexity—under one umbrella Storyboard18Business Standard. This unified access is offered at:
₹999 per month (monthly plan including GST)
₹834 per month when billed annually (upfront) Business Standard
In comparison, subscribing individually to even a single premium AI model such as ChatGPT or Claude can cost around $20/month (~₹1,700–₹1,800) per service Business Standard. AI Fiesta, therefore, offers a compelling value proposition: less than half the cost of one premium subscription for access to multiple models.
Value Proposition: Substantial Savings
Here’s a snapshot of the cost savings:
| Service | Individual Monthly Cost | Annual Total (Single Service) | AI Fiesta Annual Cost |
|---|---|---|---|
| ChatGPT Plus | ₹20,400 | ||
| Claude Pro | ₹20,400 | ||
| Perplexity Pro | ₹20,400 | ||
| Gemini Advanced | ₹20,400 | ||
| Total (4 services) | — | ~₹81,600 | ₹9,999 – ₹10,008 |
With AI Fiesta’s ₹999/month or ₹834/month (annual rate), users potentially save ₹70,000+ annually compared to subscribing individually
People on X (Twitter) slammed Dhruv Rathee’s new platform ‘AI Fiesta’. They didn’t hold back.
The main hate? They called it unoriginal. Critics said it’s just a simple aggregator—a fancy wrapper for other companies’ AI tools (like ChatGPT, Claude). No real innovation. Many compared it to a “college project” or a “glorified API bundle,” saying it’s all hype, no new tech.
So, while the money rolled in, the talk online was mostly about whether it’s a truly innovative startup or just a smart repackaging of existing stuff.
Dhruv Rathee is back to scamming people again.
— sid (@immasiddx) August 19, 2025
- Almost every AI model runs on OpenAI's API, especially Gemini.
- It is not even running the latest GPT-5 API as per his claim, it’s actually running on the old GPT-4 API. pic.twitter.com/Fh044vNtxI
Cloned @dhruv_rathee's new startup AI Fiesta and open-sourced it.
— Kushagra (@i_kushagra) August 18, 2025
Use your own API keys to save about 200% on costs as compared. pic.twitter.com/ASvtTOxuHi
Democratizing AI: A Movement, Not Just a Product
AI Fiesta’s founding ethos is best captured in the co-founder Mohammad Hasan’s words:
“Every Indian — from coders to creators — should have access to world-class AI without needing a foreign credit card or a $20/month budget. AI shouldn’t be a luxury, it should be a utility.” Business Standard
This mission resonates with the founders’ experience at TagMango, a creator monetization platform that has already enabled more than ₹1,000 crore in earnings for creators—reinforcing their “creator-first” philosophy
Ease of Access: UPI Payments & Broad Platform Support
Noteworthy is AI Fiesta’s early adoption of UPI-based subscription payments, introduced two days before OpenAI rolled out its own UPI support. This addresses a significant access barrier for many Indian users who may not possess international credit cards Business Standard.
Its multi-platform availability includes Android (currently live), a forthcoming iOS app, and web access
Early Traction & Future Roadmap
With a combined reach of over 300 million followers across the founding team, AI Fiesta achieved remarkable early adoption: reportedly 20,000+ paying users in the first 36 hours Business StandardStoryboard18.
The platform’s roadmap includes:
Automatic upgrades as new AI models launch globally
Support for Indian regional languages
Monthly product updates for transparency
Launch of the iOS app
Delivery of a “Prompt Book” with 3,000+ curated examples across 25 categories
Building an active learning community, including webinars, workshops, and shared best practices
Is the Startup Idea Fruitful ?
Yes—AI Fiesta appears not only promising but pioneering. It capitalizes on major trends:
Indian AI democratization—removing cost and access barriers for creators and professionals.
Bundled utility model—unique value compared to single-service subscriptions.
Deep creator traction—leveraging credibility and reach from Dhruv Rathee and TagMango.
Clear strategic roadmap with regional and community-building features.
Substantial initial financial success, evidenced by $3M ARR in just 36 hours
A Balanced Perspective: Considerations Ahead
Token-sharing model: As discussed by early users on platforms like Reddit, AI Fiesta may employ a shared token pool (e.g., 400,000 tokens/month) across all included AI models. While this allows access to multiple AIs, it may lead to quicker depletion compared to standalone subscriptions
Final Thoughts
Dhruv Rathee’s AI Fiesta emerges as a fruitful and visionary startup—one that bridges affordability, accessibility, and creator empowerment. If its ongoing execution aligns with its promise of democratizing AI access and supporting productivity, this platform could very well stand as a landmark innovation in India’s digital and AI ecosystem.
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