(A Podcast Interview)
Introduction
Belavita Founder Akash Anand chose a different path in a world where most people wait for someone to pat their back and say, “Don’t worry, I’ve got your back.” Instead of seeking validation, he became the kingmaker—helping others fulfill their dreams by investing not just money but his time, energy, and ideas.
Today, we dive deep into the mind of this visionary, who built Belavita into a 250-crore empire, exited successfully, and is now on a mission to put India on the global map.
Who is Akash Anand?
Akash describes himself as a restless dreamer—someone whose dreams don’t let him sleep. His brain is always buzzing with ideas, and he thrives on action over perfection.
“People dream while sleeping, but my dreams don’t let me sleep.”
Early Life & Mindset
Born and raised in a middle-class family but with a luxurious mindset.
Never held a traditional job—monotony wasn’t for him.
Always overperformed, treating his job like a business and his business like a job.
The Turning Point: Belavita’s Origin
Belavita wasn’t born in a boardroom—it started in his mother and sister’s salon in Gurgaon.
How It All Began
Home Remedies to Branded Products
The salon used homemade organic products (like egg and yogurt hair masks).
Customers loved them so much that they started buying in bulk to resell in their neighborhoods.
One customer even repackaged their cream and sold it in her colony—this was the lightbulb moment.
From Salon to E-Commerce
Akash saw the demand and listed the products on Amazon under the brand Belavita Organic.
The first product? Nicole Lips—a lip balm for smokers (and later, women with lipstick stains).
Followed by exfoliating scrubs, under-eye creams, and nail growth oils—all problem-solving, affordable products.
The Belavita Growth Hack: Speed & Consumer Psychology
1. Obsession with Speed
From idea to launch in 6 weeks (most companies take months).
Launched 148 products—only 30 worked, but those 30 scaled to ₹500 crore revenue.
“Perfection is a myth. Just launch, learn, and improve.”
2. Consumer-Centric Approach
Priced for the masses (₹499 instead of ₹5000) to make premium skincare accessible.
Visual-first marketing—realized people remember what they see, not just read.
Called customers personally to understand why they bought—feedback was gold.
3. Viral Marketing Genius
No celebrities, no influencers—just authenticity.
First ad: “We don’t know marketing, but we know real products.”
Valentine’s Day Ad: “Skip flowers—give perfume. It lasts longer.”
Street Trials: Went to markets, let people try perfumes, filmed reactions.
Bella Vita Luxury CEO Man EDP (100ml)
The 250 Crore Exit & What’s Next
The Big Exit
Scaled Belavita to ₹40 crore/month revenue.
Sold the company for ₹250 crore—now focusing on kingmaking.
Akash’s New Mission: Kingmaker
Investing in startups & founders (time, money, ideas).
Building Unicorn—a platform to monetize expertise & time (like LinkedIn, but paid).
Skin Care Vision: Planning a mass-market Indian skincare brand (needs a passionate founder).
Key Lessons for Entrepreneurs
1. Start Small, Think Big
Don’t launch 50 products at once—start with 3-4, then scale.
Test offline first—sell in your locality before going pan-India.
2. Obsess Over Problem-Solving
Every product must solve a real pain point (Nicole Lips for smokers, nail oil for biters).
If it doesn’t sell, kill it fast—fail quickly, pivot faster.
3. Be the Best Promoter
Founders must sell first—no outsourcing early marketing.
If you won’t use your product, why should customers?
4. Consumer Psychology Wins
People buy what they see—invest in visuals, not just text.
Pricing psychology: ₹499 feels way cheaper than ₹500.
Final Thoughts: The Future
Akash’s next big bet? Unicorn—a platform where time = money.
“If you want advice from someone, pay for their time. Respect their expertise.”
His vision? A billion-dollar company that helps people monetize their knowledge while solving real problems.
Akash’s Message to Aspiring Entrepreneurs
Dream big, but execute small.
Enjoy the journey—the destination is boring.
India is full of opportunities—go grab yours.
Listen to the Full Podcast
For more insights, check out the full interview with Akash Anand—now streaming!
What’s your biggest takeaway?
Let us know in the comments! 🚀
#Belavita #AkashAnand #StartupSuccess #Kingmaker #Entrepreneurship #MarketingHacks
